Alisdair Aird is a by-word for trustworthy reporting. Prominent in consumer research, Alisdair Aird worked for many years with Which?, editing its motoring magazine and Which? magazine itself. He set up Holiday Which? and the consumer policy and research side of the National Consumer Council.
He has edited The Good Pub Guide since its first edition in 1983, and since 1996 with Fiona Stapley.